With the crazy days of holiday shopping hype coming at us from every direction, all the major online wine retailers and wine merchants are also doing their best to get our attention. If there has been a lesson learned over the last two years as wine sales dipped, it is that wine lovers are really no different than other consumers and now realize they need to be extra careful about sticking to a budget.
When word got out that the average price of a Napa Valley wine was $108 a bottle, normal people probably explored alternatives. If you count yourself among the budget minded, normal people then let me share my latest wine shopping discovery. Though I’ve been following it for years, Paso Robles has emerged as a leader when it comes to quality for the price.
Paso Robles remains one of the most energized and dynamic wine regions even in these difficult times. At least it is to me. Paso Robles came alive back in 1998 when the Rhone Rangers began holding their annual event there which was followed up in 2010 by the annual Garigists wine festival. Though once just a lonely way station midway between San Francisco and LA, Paso has also come on strong as a tourist destination. And here in 2025 there’s lots of excitement in the hotel and culinary scenes.
With so many possible story angles staring at me, one that caught my eye during a recent trip to the SoCal Coast was the way so many Paso Robles wines are beginning to dominate wine lists and special deals in wine shops. We’re talking high end restaurants, sommelier-managed wine lists.
Que Pasa Paso?
Why? Beyond quality and availability, the one pattern that emerged is that the trend setting wineries in Paso know how to hit today’s magic price point. When looking back over my recent tasting notes, it was amazing to see so many of my Paso favorites selling for around $25 a bottle or less. My gut feeling is that today’s savvy wine shoppers see $25 as the top price that fits their budget. Maybe $29.99 if a wine strikes them as exceptional.
The Paso Players
The Paso wineries I see as major players in this trend are a mix of well-established names like Ancient Peaks and J. Lohr and newcomers. A few others belong to major marketing companies, and many are your Mom & Pop family folks. Most of the wines are red which is no big surprise. Overall, when you visit the Tin City wineries or many others, the energy level and enthusiasm is reminiscent of Napa before 2000. Paso has become a magnet for creative maverick winemakers and outliers. Just recently Napa’s Tank Garage Winery joined the Paso scene. Check it out and you’ll get my point.
As for wines, Paso was noted early on for Petite Sirah, Zinfandel and the Rhones, and these are all included in the price point $25 club. But Cabernets, Bordeaux blends and other creative blends are well-represented and seem to be replacing Napa wines on many wine lists and also in the minds of many wine lovers.
So now that we’ve plugged in the destination on our map, “let’s go” to the top Paso wines hovering around the $25 price point.
First Stop: Petite Sirah and Zinfandel
Peachy Canyon Paso Robles (California) Petite Sirah 2021 $20
Best known for its bold Zinfandels, Peachy Canyon also has a good track record for Petites in a rich but supple style. Deep dark in color, this 2021 offers an aroma of sweet black fruit and fig along with some dried herbs. It turns plush and smooth on the palate driven by a solid core of blackberry flavors and light oak. It finishes long and seamless. With its lovely silky texture and subtle oak notes, it is well-knit and ready to drink now. 90
Brady Vineyards Paso Robles Petite Sirah 2021 $20
After honing his winemaking skills in Texas, Don Brady went West to work for Robert Hall in Paso Robles. In 2006 he acquired a 24 acre vineyard and began focusing on Paso red wines.
If you like Paso Petite, Brady checks all of the boxes. His 2021 was aged in French oak for 18 months. Dark in color, it has that intense, ripe blackberry aroma with some black pepper that sets the varietal apart. Full-bodied with concentrated flavors of blackberries, boysenberries and some vanilla bean, it is tight and concentrated on the palate with light tannin and oak. More powerful than nuanced, but fairly well-mannered, it could benefit from a little cellaring to soften. But with decanting, it would serve you well as a complement to most smoked meats and, to me, especially with osso buco. Also, a good value. 90
The Big, Red Monster Lot #2 Paso Robles, Zinfandel $20
Yes, here’s a Paso red wine that boasts about being big. Now owned by War Room Cellars based in San Luis Obispo, this brand began in 2005 as a partnership between winemakers Bob Pepi (formerly of Robert Pepi winery) and Jeff Booth (formerly of Conn Creek). The brand was relaunched in 2019 and aimed at a market that loves big and powerful wines. Promoted as a “savage beast,” this Lot #2 is Zinfandel blended with Petite Sirah and Tannat. After an extended maceration “for bigger extraction,” it was aged in French and American oak, 20% new. While definitely big, ripe and juicy, it offers an attractive aroma of blackberry and pepper with some spiciness. On the palate it is round but ultra soft and has enough fruitiness to keep the tannin and alcohol at bay. 91
Next, let’s move on to Syrah
McPrice Myers Central Coast (California) Right Hand Man Syrah 2023 $ 20
Headquartered in Paso Robles, this winery enjoyed a cult-like following for its red wines. They usually are given unusual names like “High on the Hog” and “Right Hand Man.” Blending Central Coast fruit, winemaker Mac Myers crafts this well-rendered Syrah that offers depth and approachability at a very attractive price. Aged 10 months in neutral oak, it has a lovely aroma of ripe plum with secondary fragrances of pepper, spice and leather. Nothing overdone or funky here, this Syrah is rich and smooth on the palate delivering savory flavors of fresh berries, plums and spice. The tannins are soft and add roundness to the texture. Syrah lovers should keep a bottle of this “Right Hand Man” close at hand. Wine lovers should check out this winery. 92
Ancient Peaks Winery Paso Robles, Santa Margarita Ranch Renegade 2020 $26
With its “Renegade” blend, Ancient Peaks has been successful in working with Paso Syrah to come up with an attractive drink now red. I like the way it tones down the gamey, meaty side of Syrah but still emphasizes its fruit. In 2020 the final blend was 67% Syrah, 27% Petit Verdot and 5% Malbec. The individual components are cold soaked and after fermentation they are aged for 20 months in French and American oak, 20% new. Dark in color, the wine shows a pleasing mix of Syrah’s dark fruit along with subtle fresh berries. It continues with this combination and adds some coffee and oak toast and spice in the flavors. Nicely structured with modest tannins, it finishes with simple fruit and good length. Excellent all-purpose red. 90
Turning to The Main Event: Cabernets
Daou Vineyards Cabernet Sauvignon Paso Robles 2021 $25
This dark, ripe and juicy Cabernet is made for those who like it plump and chunky. The aroma of dark, ripe fruit with hints of anise and dried herbs sets you up for a big, rich mouthfilling wine with light toasty oak and tannins providing structure. With some airing the flavors open to reveal nuances of black tea and berry fruit before the youthful tannins are picked up to carry this to its rugged, sturdy finish.This full-bodied Cab is a blend of 83% Cabernet with 9% Petite Verdot and a splash of Merlot and it was aged for 10 months in 50% new French oak. It is a lot of wine for the money. 91
Groundwork Wine Co. Paso Robles (California) Cabernet Sauvignon, 2023 $23
Groundwork Wine is a new line of wines from Curt Schalchin of Sans Liege which is noted for its high-end Rhone blends. With Groundwork, he focuses on good value varietal wines from Paso Robles and this 2023 Cabernet confirms that Paso Robles is the real deal for great value Cabs. This 2023 is made from three vineyards within Paso, and the wine, blended with 12% Petit Verdot, was aged in neutral oak for 18 months. Bottled unfined and unfiltered, it delivers plenty of ripe black fruit with hints of black pepper and bay leaf. With light tannin, it is firmly structured and has an aftertaste of black cherry and spice. Enjoy now through 2028. 92
The Fableist Wine Co. Paso Robles (Central Coast) “373” Cabernet Sauvignon 2022 $25
Andrew Jones, winemaker for Field Recordings and Curt Schalchlin, owner of Sans Liege combine their talents for the Fableist collection of wines. The names are based on Aesop’s Fables, and apparently, judging from the label, fable #373 is about ants and bugs. Or whatever! Moving on to the wine, in the 2022 vintage the fruit was picked earlier than usual due to the heat wave. Fermented in tanks and aged in American oak barrels, 10% new, the final blend was 85% Cabernet filled out by Merlot, Malbec, Petit Verdot and Petite Sirah. Once poured, this wine shows fresh blackberry and currant aromas and flavors with youthful tannin poking through. With aeration, it slowly opens and adds a little spice and cedar to accompany the juicy dark fruits. Needs time to settle down and should be decanted. A good value for a Paso Cab. 90
Maddalena Paso Robles Estate Reserve Cabernet Sauvignon 2021 $24.
Part of the Riboli family’s expanding portfolio, Maddalena offers white wines from Monterey and reds from the estate vineyards in Paso Robles. Blended with 5% Petit Verdot and 5% Cabernet Franc, this Cabernet was partially aged (45%) in small oak. It is all about ultra ripe black fruit such as black cherry and plum in aroma and flavor. Medium full bodied, it comes across as plush on the palate with plenty of tannin and oak spice. It finishes on a slight tannic note.
Overall this is an attractive fruit-forward Cabernet for current drinking. 89
Paso D’Oro Wines Paso Robles Cabernet Sauvignon 2023 $23
Paso D’Oro is a relatively new brand created by the Terlato family which owns prime properties like Chimney Rock, Rutherford Hill, Sanford among others. This 2023 was sourced from 4 AVAs within Paso, and the wine was aged in neutral oak and blended with 24% Petite Sirah. Deep and dark in the glass, it opens quickly with attractive black fruit with accents of clove and spice. Quite full bodied with rich flavors supported by velvety tannins. Smooth finish. With loads of terrific ripe fruit, pleasing texture, and some complexity, this is a great choice for current enjoyment. 91
Tooth & Nail Wine Co. Paso Robles, Cabernet Sauvignon 2020 $26
This is an old review, but it is from the winery that ignited my interest in Paso Cabernets.This vintage was presented in a unique bottle that requires a detailed background explanation and an APP to download. But the wine inside is first-rate and a wonderful example of Paso Cabernet. Saying it “reinvented the wine label,” the winery created an augmented reality label that with the app will sing to you. Literally sing, honest. From its deep purple color to its rich, ripe aromatics, this wine sings on its own. Initial aromas of chocolate and spice give way to ripe blackberry and oak spice. It is big-bodied with a smooth unctuous texture. The flavors remain focused on ripe black fruit with dusty oak tannin in the background. The finish is long with good acidity keeping it balanced throughout. The current vintage is 2022 and sells for $28.
Quest Austin Hope Winemaker, Paso Robles Cabernet Franc 2023 $23
The “Quest” label is the Hope family’s long-term commitment to Paso Cabernet Franc, and prior vintages contained some % of Cab Sauvignon. This is the first vintage made entirely from Cab Franc. The majority of the fruit sourced for the 2023 Quest Cabernet Franc was from the Creston District, Future vintages will also incorporate fruit from the Highlands District and Adelaida District. You don’t need a SOMM course to recognize this is Cab Franc. The aroma is a textbook combination of plums, dried herbs and tobacco leaf. Medium bodied and solid, it is lively with plum and licorice flavors. Some briary tannins give a little push to the finish. Sort of like a footballer’s “tush push.” A red to enjoy with grilled meats and rich pastas. 90
J Lohr Wines Paso Robles Los Osos Merlot 2022 $15
This Merlot is hard to beat at this price. J.Lohr’s Merlot is planted in the relatively cool El Pomar District. Blended with a big splash of Malbec (10%) and a dash of Cabernet Franc (5%), this 2022 was aged for 12 months in American oak. In an approachable and lively style, it opens with an aroma of fresh plums and light spice. Medium bodied and balanced, it offers plum and cherry flavors in a smooth package. Not flashy, just easy to enjoy.
WHITES
Sans Liege Wines Central Coast Cotes du Coast 2023 $20
Based in Paso Robles, winemaker Curt Schalchlin is a noted Rhone wine specialist. But as evidenced by his artsy labels and unconventional wine descriptions, he does things differently. Sourcing from some of the best known vineyards in Santa Barbara and elsewhere, he assembled this blend of 36% Viognier, 32% Marsanne, 17% Clairette, 11% Roussanne, and 4% Grenache Blanc. All but the Grenache are barrel fermented by native yeasts and lees aged in French oak. But the wine is, surprisingly given its composition, a smooth, subtle and lively ready to drink white. It immediately gets your attention with fresh peach, lemon and honeysuckle aromas. Medium bodied, nicely textured and vibrant, it offers stone fruit flavors and has a long finish that is neither bitter nor acidic. Charming and fun to drink and nicely priced to boot.
92
Ancient Peaks Winery Paso Robles Santa Margarita Ranch Sauvignon Blanc 2023 $18
Made from the coolest blocks within the family’s estate vineyard, this 2023 also benefited from the relatively cool growing season. It is pale straw in color and shows plenty of vibrant fruit such as melon and pear along with light ginger and flintiness. Medium bodied, it continues with flavors of melon and lemongrass. In the crisp but lengthy finish, I pick up subtle hints of ginger and apple. Aged for 6 months in stainless, it makes a good case for unoaked Sauvignon Blanc and pairs well with a wide range of entrees. 91
One Stone Cellars Central Coast Rose of Pinot Noir 2024 $18
One Stone is a brand created by Ancient Peaks Winery in Paso to support mentoring programs for women venturing into the wine business. The label’s image projects moving mountains one stone at a time. From the estate vineyard in Paso and others in the Central Coast, this Rose is made 100% from Pinot Noir that was grown and harvested solely for Rose production. Aged 4 months in stainless steel, it is a big friendly wine that is all about fresh strawberry and juicy watermelon aromas and flavors. Smooth and round on the palate, it finishes with a touch of acidity to sustain its lively personality. 90
Wait, There’s More
The wines mentioned so far are good examples of the great deals from Paso Robles, but they are just a solid beginning.
The Harvey & Harriet label, associated with Booker Vineyards, offers an attractive Red Blend from Paso and a White Blend from San Luis Obispo. Both are priced below $25.
Another wine to check out is named Big, Bold Red. It is a blend of 50% Merlot, 30% Cabernet Sauvignon, 20% Syrah.
Highlands 41 is a new brand from the Riboli Family. Among the first to hit the market is its 2017 “Darkness,” Estate Reserve selling for $15.00
So, that’s for now. Many of the reviews you see here are available at www.winereviewonline.com
Go to the sight, and specify Paso Robles to see a lot more reviews of good value wines.
Norm Roby's Unfiltered Guide to Savvy Wine Shopping 