Just discovered One of the most exciting wine clubs, bar none.
Honest.
It not only meets but also exceeds my 4 very demanding standards:
1.High quality wines
2. Wide variety of wines, unusual wines, and wines at all price points
3. Membership has real value, VIP, being part of cutting edge thinking, something trending
4. Fun
Well, the “fun” requirement eliminates about 90 of all winery wine clubs, the snobby places with way over the top prices.
Also those wineries where members feel pressure to buy or else get dropped. And those with the weekend traffic and the crowds?
So hello Paso Robles, the home to high quality wineries owned by crazy, gifted, fun loving, creative, enthusiastic and, well, nice people.
If anyone is thinking Paso is in the middle of nowhere, let me remind you that this is 2021, the era of Zoom, virtual tastings and websites with real human interaction. Besides, typical members visit the winery once or twice a year.
And one more major thing, this winery is within reach of TinCity, home to dozens of other wineries, a few artisan breweries, and a food vendor or two. Yes, part of a wine destination!!
And THE winery is: Tooth & Nail Winery
This oddly named winery offers several types of wines under 4 different brand names:
Tooth & Nail: Creative, unconventional wines with unusual names and stunning labels. For example, “The Fragrant Snare” brings together Chardonnay, Albarino, and Viognier
Amor Fati: Syrah, Grenache, Pinot Noir and Chardonnay, all from cool climates.
For me, these 4 were love at first taste. All scored 92 points or higher. See reviews at
http://www.winereviewonline.com
Stasis: Pinot Noir from Santa Maria and a Viognier. Both excellent.
Destinata: Drink now, no fanfare Chenin Blanc, Riesling, and Syrah. All good. All fun. Especially the drink-now style Syrah. The dry Riesling and Chenin will surprise you.
Bundles: special packages at 20% off prices.
There’s a Pure Bliss” bundle and a” Once in A Lifetime” bundle you should check out.
BTW: the labels are so artsy, so creative, and so collectible!
Who’s Behind these Wines?
Rob Murray is the owner. After making Rabble Wine a raving success, he sold it to start Tooth & Nail. With Rabble, he was the first to use augmented reality technology in wine labelling, thereby injecting a sense of movement and play onto a bottle of wine. When it comes to label artwork and design, he is far ahead of everyone. He also earmarked a percentage of profits from Rabble for “1 % for the Planet”, joining companies like Patagonia, Boxed Water and Honest Tea, in giving to vetted environmental non-profit organizations.
Winemaker Jeremy Leffert’s motto is: “Pour now. Live for today.” He has a degree in Environmental Science and later studied at Cal Poly. At Tooth & Nail, Jeremy leans toward the philosophical and is ever alert to avoid “the dominance of the winemaker’s hand.” With that in mind, he views himself as a shepherd as much as a maker. “My approach is to treat everything with such care that the voice of the vineyard shines through the wine,” he says. “It’s all about respecting nature’s intent.”
Wait! A winemaker without a BIG ego? Not puffed up about high scores, not an icon or living legend? Just a highly skilled professional making wine clubs fun again.