“Two buck Chuck,” the Party Wine of the 90s Is Back

With apologies to Prince: Party like it’s 1999!

“Two buck Chuck,” the party wine of the 90s is back.

Yes, the price was reduced this week at Trader Joe’s.

We are talking about $1.99 a bottle from the Charles Shaw brand.

Bring it on, baby: wood chips, acid adjustment, blending, secret sauce, eye of newt, or whatever it takes.

It certainly drives the point home: wine does not have to be expensive.

Because, fyi, I think cheap (make that inexpensive) Sauvignon Blanc is more challenging to make than Chard or Cab, I checked out the 2018 SB at TJ’s.

My notes:

Slightly greenish color with some spice on the nose. Neither grassy nor herbal and without a melon or gooseberry in sight. Make that without much of an identifiable fruit.  Maybe a hint of grape. Medium bodied with a hint of sweetness but finishes with slightly tart acidity. Totally acceptable.

BTW, I prefer to taste white wines not chilled. Chilling a wine can masks any defects and off things.

Somms will be challenged to find a mineral or a crushed rock, scorched earth component. Or whatever the latest show-off terms are.

And the rest of us will wonder how is it possible to offer any wine at this price.

But for $1.99 in a real bottle with a cork, this SB is a party wine…

Note to dinner guests: “dont even think about it.”

 

Unknown's avatar

Author: robywine, norm roby

My career as a wine journalist/critic began in 1975 when my article about California Petite Sirah was published. My focus remained on California as I edited a monthly wine magazine and then moved on to The Wine Spectator in 1982. Over the following years, my column appeared under the banner of “Stormin’ Norman, and I also wrote articles about wine collectors and wine auctions. Without getting into a year by year bio, let me try to summarize here. During my time with The Spectator which I enjoyed immensely, I taught wine classes at a culinary school and at other venues in San Francisco. Before venturing into wine, teaching was my thing, English Lit and Rhetoric. After The Spectator I was the U.S. Contributor to Decanter Magazine, writing mostly about California, but also expanding into Washington State and Oregon. My Decanter years began in 1992 and after buying a summer home in France in 2000, I traveled throughout France and eventually published articles about St. Emilion, Castillon, Bergerac, Minervois, Roussillon, Luberon, Provence, and Alsace. Also, around 2000, my wife began working for Cousino-Macul in Chile, so we tasted and traveled our way through Chile and, of course, managed to fly over the Andes and explore and taste our way through Argentina. As travel lovers, we have also spent many interesting days visiting the wine regions of Spain, Italy, Portugal, Scicily, Greece, and New Zealand. And to come to a close, I was Director of Winesong, a Charity Wine Auction for 20 years, 1992-2000 that benefitted a local hospital. That brought me in contact with wine collectors and to the auction scene. And finally, I co-authored a book, The Connoisseurs’ Guide to California Wine published by Alfred A. Knopf. It went through 4 editions and sold over 500.000 copies.

One thought on ““Two buck Chuck,” the Party Wine of the 90s Is Back”

Leave a comment