Dry January is almost finished and has gotten lots of media attention so far. And, no, this is not another diatribe against Dry January. About all I need to know is that it began in the UK in 2012 and became an annual event the following year. If people want to avoid any alcoholic drink for a month there’s no harm done and it’s their prerogative. So no judgment.
For those people enjoying wine without pausing, this is a good opportunity to come to terms with the fact that the alcohol content of wines from most regions is trending higher. It is not just a California thing. Nor a West Coast thing.
Time to Reboot and Re-Set
So while others re-set or pause their lives this month, the rest of us, writers, educators, and wine lovers, all need to re-set or re-think how we are going to approach the new norm of high alcohol wines. Especially red wines.
The trend has been well-documented. Kathleen Wilcox, reporting in Liquor.com summarizes things this way:
“A study of alcohol levels over the past 30 years by Liv-ex (The London International Vintners Exchange) revealed that wines from California, Piedmont, Tuscany and Bordeaux had higher levels on average for the decade between 2010–2019 than they did in the 1990s.
Bordeaux increased, on average, from 12.5–13% ABV in the ‘90s to 13.5–14% in the 2010s. California rose from around 13.5% to more than 14.5%.”
Based on vintages since 2019, the averages today are likely higher. Red wines, in particular Cabernet Sauvignon and Zinfandel are the most obvious wines trending higher. Need more proof? Sorry about the use of “proof.” The best-selling Rombauer Carneros Chardonnay 2023, from a cool-climate, is 14.6 % abv. A popular red wine is the 2023 The Prisoner which clocks in at 15.2% abv.
Here’s my review posted at the end of 2025 that got me thinking:
2022 Justin Vineyards Cabernet Sauvignon Reserve, Paso Robles $60
“Here is a big, powerful Cabernet that pushes the envelope. The 2022 vintage was another drought year, and Paso Robles experienced late season heat waves. Made from 100% Cabernet that was aged for 21 months in French oak, 50% of it new, it clocks in at 15.5 % alcohol. However, when tasted blind, it offers an aroma of ultra-ripe black berries, chocolate, and spices that by the final swirl is absolutely gorgeous. Full-bodied with very juicy black fruit flavors and spice backed up by toasty oak, it all holds together seamlessly thanks to integrated tannins. The finish ends on a light toasty oak note. The real challenge is to pair it with a comparably robust main course.
Obviously, I loved the wine. But why in retrospect, did I feel duty-bound to note the alcohol content?
Old habits do die hard. Wine writing in the USA began with the coming of age of The Wine Spectator, the Wine Enthusiast, and the Wine Advocate. Writers back then shared, yes including Robert Parker, the fundamental belief that if wine has a purpose, it is to complement food. And maybe spark a little conversation around the dinner table. Bring people together and be enjoyed. Or all of the above.
As wine writing in the US expanded from the 1990s onward, most of us never lost sight of the wine and food affinity or marriage because we didn’t dare want to encourage drinking an alcoholic beverage. Anti-alcohol campaigns never totally disappeared, so we aimed for a balanced approach.
The federal government, in its infinite wisdom, assumed long ago for tax purposes that table wine is defined as having between 7% to 14% ABV. So long as the wine was under 14, wineries had a 1.5% leeway and didn’t have to be precise. A wine under 14% can simply state on the label that it is “Table Wine.” For those wineries preferring to provide a number, the majority often use 12.5% for any wine below 14%.
The point is that it was almost like a punishment for any producer not playing by the rules. Then you add the required Surgeon General’s warning about drinking wines during pregnancy or operating machinery on the back label, and it’s easy to understand why the food message continues. Oh, and let’s not forget the sulfites.
And just now, when the industry is dealing with weakening consumer markets, the anti-alcohol message was back and loud even before Dry January. One day there’s a report that drinking any wine is bad for you; the next day a glass or two is ok. No wonder we are now seeing de-alcoholized wines or low-alcohol wines and gentle pet-nat beverages.
With climate change on the minds of most intelligent wine industry leaders, maybe they have to accept as part of the change that wines today, reds and whites, are made from riper grapes and are generally high in alcohol on average. Along with climate change, the science of winemaking has advanced to the point where yeast strains are specially selected for each wine and often are stronger, meaning they convert more sugar into alcohol during fermentation.
So What!
Wine, unlike other beverages, changes over time. Even Bordeaux wines are not the same as they were 25 years ago. Heat waves in 2003 and 2005 were not aberrations, but served to wake producers up to the reality of climate change. The benchmarks writers used 25 years ago to rare new Bordeaux vintages should be rejected or at least modified. A wine today doesn’t have to have an aging potential of 1o or 20 years to be “great.”
Along the way as everyone adjusts to the new normal, we’ll have to revise many of the classic wine and food combinations. The big, bold Cabernet-based wines don’t have the youthful tannins and grip that were part of the under 13% ABV profile. Savory seems to have emerged as a flavor description. Textures are often said to be velvety and plush, which again might change the food compatibility. Best of all, you don’t need to cellar them and refer to a vintage chart from a wine expert.
Moving on
For my part, as sort of a New Year’s resolution, I’ll stop making reference to a wine’s ABV when reviewing a wine. So here goes:
The Big, Red Monster Paso Robles, Central Coast (California) Zinfandel Lot #2 $20
Yes, here’s a Paso red wine that boasts about being big. Now owned by War Room Cellars based in San Luis Obispo, this brand began in 2005 as a partnership between winemakers Bob Pepi (formerly of Robert Pepi winery) and Jeff Booth (formerly of Conn Creek). The brand was relaunched in 2019 and aimed at a market that loves big and powerful wines.
Promoted as a “savage beast,” this Lot #2 is Zinfandel blended with Petite Sirah and Tannat. After an extended maceration “for bigger extraction,” it was aged in French and American oak, 20% new. While definitely big and ripe, it offers an attractive aroma of blackberry and pepper with some spiciness. On the palate it is round but ultra soft and has enough fruitiness to keep the tannin and ripeness in check.
Lava Cap Winery El Dorado, Sierra Foothills (California) Barbera 2023 $40
From the winery’s Tectonic Series” highlighting barrel selections from vineyards planted in young volcanic soils at high elevation sites. Bold and concentrated, this is a unique expression of Barbera. It has an opulent nose of spicy dark plum with some anise and black currants. Big and round on the palate, it delivers lots of ripe fruit and an earthy undercurrent. Plush with integrated tannin and good balancing acidity, it tasted bright and youthful a day after being opened. Dense and concentrated, it was aged in neutral French oak.
You pretty much know a wine labeled Big Red Monster will be unusual, but the Lava Cap Barbera introduces us to the new normal. It does not remind you of a Barbera from Asti or Alba except for the color. Everything else is atypical of Barbera.
But it also is a great wine that for me ushers in the new normal in 2026.

