Despite the marketing opportunity, most online retailers stuck with the latest cult Cabernet or some under the radar wine from Italy or Spain. A few rose to the occasion and actually put effort into curating.
And the winner is a pleasant surprise, a longshot I wouldn’t have bet on but a great website:
The special offer was creative and, best of all, consisted of these two excellent wines:
Henriet-Bazin, Grand Cru Brut Rosé, Verzy & Verzenay, Champagne, France
2018 Pierre-Marie Chermette, Saint-Amour “Les Champs Grillés,” Cru Beaujolais, Burgundy
A beautiful Rose Champagne and a delicious red certain to put the “amour” in the day.
Price for the pack: $95.
Another winner reflecting solid effort is http://www.wineaccess.com with its “Luxe Valentine” 4 bottle package.
led by the 2007 Billecart-Salmon Cuvée Louis Salmon Blanc de Blancs Brut Champagne and included the 2015 Château Tronquoy-Lalande St.-Estèphe. For these and a 2013 Wade Napa Valley Cab and French Burgundy, the price for this terrific selection was $374.00, probably over budget for many people.
www.wine.com made an effort, albeit a slight 10% discount, on its amazing selection of Champagne and other bubblies. The best to me was the Laurent-Perrier Cuvee Rose for $79 or the Veuve Clicquot Brut Rose for $69.
For more info about these 3 see my detailed reviews at http://www.winereviewonline.com
As for wineries selling direct, one stood out:
While a few wineries offered discount shipping for Valentine’s Day, one winery went out of its way with a special dinner for locals and two special wines.
Clos LaChance explains it has “two romantic options available now; a case of our brand new 2020 Colibri Rosé and a bottle of our new Sparkling Rosé – both are a perfect way to show your love!” The case of bubbly was offered at $180. A savings of $84.
Otherwise, it was not much of a marketing show for selling wines direct. Valentine’s Day created as much excitement as Groundhog’s Day. In fact, even the Super Bowl brought out as many special deals.